Korea Market Intelligence's Service Introduction

Korea
Market
Intel.

From macro to micro perspectives, Korean experts, our team and partners,
investigate the South Korean market and provide tailored information or services at a reasonable cost.

MARKET
SENSING

Research on upstream industries, downstream industries, competitors, etc.
for proof/prediction of market situation changes.

Case 1

Collection of status, performance, and financial information of non-listed companies which are not subject to external audits

Case 2

Investigation of competitors, including their identities, production volumes, market shares, marketing strategies, and management team backgrounds

Case 3

Investigation of the sales network and supply chain, including mapping the distribution of customers and suppliers to understand industry penetration

Case 4

Periodic updates of market indicators and data focus on recent domestic sources in South Korea

MARKET
INSIGHT

Designing information and analysis processes to achieve objectives,
and deriving insights and significance through information analysis.

Case 1

Customer segmentation aligned with strategic direction, conducting market sensing to gather relevant data, and market insights for customer experience improvements

Case 2

Analysis of the capabilities and levels of competitors across business, value chain, IP, HR, IT, and so on, and comparison with the client to assess strengths and weaknesses

Case 3

Identification and prioritization of the best Korean suppliers of raw materials/intermediate goods

Case 4

Identification of the size and characteristics of an under-understood market, and prediction of future development and scale changes using a bottom-up approach

MARKET
SENSING

We systematically and comprehensively procure market data
that was previously difficult to obtain and verify, providing it promptly.

Macro perspective

Update/Renewal of Market Indicators & Data

Market Indicator Update

Market indicators are typically updated on an annual to multi-yearly basis. However, we gather/acquire relatively the most recent data, closely mirroring the methodology of aggregating institutions (sample sizes may vary).

Periodic Monitoring

We can provide timely and detailed collection and packaging of data that influences market indicators, sourced domestically in South Korea, rather than internationally, and deliver it periodically from a domestic perspective.

Validation, Integration and Reinterpretation of Indicators, based on Clear Methodology

To obtain market indicators, one typically needs to obtain various reports. However, these reports often come from different subjective institutions, companies, or methodologies, lacking specific details on data collection and statistical methods used. Moreover, even when the aggregated data is related, it is not always connected or associated properly.

We investigate the validity of existing reports and create new, single or integrated reports by consistently collecting, aggregating, and validating information while specifying our methodology clearly to ensure the high utility of the provided information.

For examples,

Analysis of the 'Latest Market Share in Specific Industry Sectors' based on quarterly performance gathering of enterprises.
Investigation of 'Specific Area Population Mobility' integrated based on telecommunications data, credit card data, and traffic volume.
Assessment of 'Specific Area Commercial Rental Status' through on-site sampling surveys.

Establishing New Metrics

Micro perspective

Collecting Financial Info. for Non-Public Corps

Intensity of Competition, Status of Competitors

Sales Network and Supply Chain Status

A
company

Upstream

Downstream

End customer

Raw Material Supplier

Peer

Competitor

A
company

Competitor

A
company

MARKET
INSIGHT

We analyze the collected data to generate higher value-added outcomes for clients,
offering inputs for strategies or enabling them to review, refine, and motivate changes.

Macro perspective

Forecasting the Market Impact of Legal and Policy Changes

Social Phenomena and Their Impact on Industry Forecasting

Bottom-Up Investigation-Based Market Indicator Forecasting

Micro perspective

End Customer

Customer Segmentation Aligned with Strategic Direction

Forecasting Customer Demand for New Business Entry

Peer

Comparative Analysis of Competitor vs. Client Capabilities

Inference and Prediction of Competitor Strategy

Supplier

Segmentation for a Procurement Strategy

Demand & Competition Based Raw Material Supply Forecast

EXPERT
NETWORK

We identify and connect Korean experts to the client who can deliver the desired results.

Industry Experts

Local Accounting Firm

Local Consulting Firm

Local Research Firm

Local Survey Firm

Data Providers

Koreans Know Korean Market Best

Korean experts have experienc and comprehension in the Korean market the most, while they may not be global experts.

Big Pool of Local Market Experts

Through the projects each of our team members has experienced, we have established relationships with a number of experts in Korea,
spanning almost every industry, numbering in the hundreds.

If necessary, we can further expand our network through their connections.

More Opportunities, Options

As we ask multiple Korean experts to participate, the client not familiar with the Korean market has a wider range of choices.

Orchestrization as an Aggregator

We mediate between the client and the experts to ensure clients get desired results on time.

And in integrating fields, we consolidate experts' opinions.

After projects, we gather client feedback for expert evaluation or improvements.