Map Unfolds, Following Chain & Network
By dotting and lining the distribution of customers and supply chains around the target company, and also by identifying the customers of those customers and the supply chains of raw materials, a network can be drawn to visualize the penetration of upstream and downstream industries like a map.
If such research is conducted around the company to be acquired or competitors, it is possible to anticipate how client's company will operate and procure raw materials.
Painful but Valuable for Exploration to New Market
However, this work requires a significant amount of resources in terms of both cost and time, unlike other typical research projects. This is because each node may require industry research, interviews, and field surveys. While the utility value is high, it is a type of research that requires careful consideration due to these burdens.
Possible to Secure Outstanding Market Insight
Furthermore, by conducting additional research such as 'Competition Analysis' and 'Share of Wallet', along with the results of this investigation, market insight can be gained into the level of penetration, how products are delivered to the end customer, where weaknesses lie, where additional points of attack are, and what opportunities exist to diversify the supply chain.